Web Design
Product Design
Web Development
3D
Web Design
Web Design
Web Design
Web Design
Web Design
Web Design
Web design and development for Pyroplane— an Email Marketing as a Service subscription.
Web design and development for Pyroplane— an Email Marketing as a Service subscription.
Web design and development for Pyroplane— an Email Marketing as a Service subscription.
Web design and development for Pyroplane— an Email Marketing as a Service subscription.
Web design and development for Pyroplane— an Email Marketing as a Service subscription.
Web design and development for Pyroplane— an Email Marketing as a Service subscription.
Web Designer
Role
Web Designer
Role
Background
Background
Pyroplane is an Email Marketing as a Service (EMaaS) subscription. They work fully async, from idea to delivery.
Pyroplane is an Email Marketing as a Service (EMaaS) subscription. They work fully async, from idea to delivery.
Goals
Goals
1
Rethinking email marketing
Pyroplane's website is the main touch point for potential clients. Since the business does all tasks async with no meetings, the website should be designed to feel like a modern product. It must feel intuitive to use-- just like a popular smart phone app often does.
1
Rethinking email marketing
Pyroplane's website is the main touch point for potential clients. Since the business does all tasks async with no meetings, the website should be designed to feel like a modern product. It must feel intuitive to use-- just like a popular smart phone app often does.
1
Rethinking email marketing
Pyroplane's website is the main touch point for potential clients. Since the business does all tasks async with no meetings, the website should be designed to feel like a modern product. It must feel intuitive to use-- just like a popular smart phone app often does.
2
Simplifying offerings
Pyroplane makes a point to differenciate itself from the traditional marketing agencies. The website must provide extreme clarity to how the business can help its clients. At the same time, the content should not feel dense.
2
Simplifying offerings
Pyroplane makes a point to differenciate itself from the traditional marketing agencies. The website must provide extreme clarity to how the business can help its clients. At the same time, the content should not feel dense.
2
Simplifying offerings
Pyroplane makes a point to differenciate itself from the traditional marketing agencies. The website must provide extreme clarity to how the business can help its clients. At the same time, the content should not feel dense.
Solutions
Solutions
1
Designing a service as a product
If a business offers design services, its website should reflect the proficiency level of the very designers that can deliver human-centric design solutions. The website features a minimalistic hero section with a clear value proposition. The animated hero section not only adds energy to the landing page, it also showcases some of the email designs that clients can expect.
1
Designing a service as a product
If a business offers design services, its website should reflect the proficiency level of the very designers that can deliver human-centric design solutions. The website features a minimalistic hero section with a clear value proposition. The animated hero section not only adds energy to the landing page, it also showcases some of the email designs that clients can expect.
1
Designing a service as a product
If a business offers design services, its website should reflect the proficiency level of the very designers that can deliver human-centric design solutions. The website features a minimalistic hero section with a clear value proposition. The animated hero section not only adds energy to the landing page, it also showcases some of the email designs that clients can expect.
2
Shining a spotlight on clarity
Something that traditional email marketing agencies often get wrong is their service offering. Pyroplane's website is designed around their flat subsription plan. This extreme clarity is achieved through visual decluttering of information and staying true to the value proposition of the business as a whole. The user is not asked to sift through information-- they are simply being walked through an offering.
2
Shining a spotlight on clarity
Something that traditional email marketing agencies often get wrong is their service offering. Pyroplane's website is designed around their flat subsription plan. This extreme clarity is achieved through visual decluttering of information and staying true to the value proposition of the business as a whole. The user is not asked to sift through information-- they are simply being walked through an offering.
2
Shining a spotlight on clarity
Something that traditional email marketing agencies often get wrong is their service offering. Pyroplane's website is designed around their flat subsription plan. This extreme clarity is achieved through visual decluttering of information and staying true to the value proposition of the business as a whole. The user is not asked to sift through information-- they are simply being walked through an offering.
Tools
Tools
Figma
Framer
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Conclusion
The task of an Email Marketing as a Service website with a flat subscription fee is to ensure extreme clarity of business model introductions. B2B companies are not used to paying a flat subscription fee for similar services, as agencies tend to want to upsell and charge additionally for revisions and add-ons.
The website acts like a director that delicately presents timely information as the user goes through the scrolling journey. By the end, the browser will have most of their curiosities satisfied— even if they have never heard of a similar service.
