Content
Content designed for Bio-Works and Pyroplane: article images, LinkedIn posts, campaign creatives and event announcements.
Content Designer
Role
Background
Most of this work was made for Bio-Works Technologies, and the campaign creatives for Pyroplane, my own product. Each piece had a job in a campaign or a channel, and the design follows from that job.
Feature Images
Each article image gives its topic a character of its own, so the articles can be told apart at a glance in a list and in the feed, while the series still reads as one brand.
LinkedIn Posts
A LinkedIn image for a B2B company has one job: carry the message and stay out of its way. These visuals put the content first and keep the frame clear, so the design never sits between the audience and the point.
Campaign Creatives
For Pyroplane, my own product, the campaign creatives are mine from brief to export: a feature post, an announcement and a seven-page carousel after a congress. One rule runs through them: orange appears once per graphic and the rest is bone and ink, the headline carries the message, and the product is shown as it is.
Event Announcement
An event announcement has one job: get people to come. These creatives give the essentials at a glance, what, where and when, and nothing more, so the viewer has what they need without reading.
Tools
Figma
Canva
Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
